HAPPY HOOTS PARTNER GUIDE

Happy Hoots is a children's book that plants a tree for every copy sold while also instilling important values like leadership and giving back. I believe that action is key to being a great leader, and I want to invite you to join our affiliate program to help spread this message and support our mission.

Together, we can make a difference and inspire the next generation of leaders!

MEET CAPTAIN HOOTS

Captain Hoots is the heart of our story — a small owl on a big mission to plant 1 MILLION TREES. He inspires kids and families to take action, lead with courage, and care for the planet.

Every purchase plants a real tree, and with your partnership, we can bring his mission to even more homes and communities.

ABOUT HAPPY HOOTS

Happy Hoots is a storybook, coloring book, and activity book all in one - and every copy sold plants a real tree.

But that’s not all it plants. It aims to also plant an important message for the next generation of leaders. The book helps kids ages 4–9 discover courage, leadership, teamwork, emotional regulation, and environmental care - all while having unplugged fun.

It’s more than a book - it’s a mission to plant 1 MILLION TREES!

Created by Entrepreneur and Executive, Dominic Coryell (Shopify, former Meta/Instacart) who wished he had learned these lessons earlier in life.

PRODUCT TO PROMOTE

Affiliates earn a commission on every TikTok Shop sale:

Full Story Paperback Book + 1 Tree Planted

The paperback story + activity + coloring book is our flagship product — printed and shipped through TikTok Shop, with each copy planting a real tree.

20% commission through TikTok Shop

We ask that you focus on promoting our paperback book in your content. Each book plants real trees, spreads our message further, and helps us move closer to our goal of planting 1 million trees — inviting more families to join the mission.

KEY TALKING POINTS

  • Unplugged time: A fun, screen-free way for parents and kids to connect through games and coloring.
  • Plot in short: Captain Hoots may be small, but when machines invade his forest, he proves courage is about action, not size - inspiring kids to become Forest Guardians.
  • Forest Guardian Certificate: Every book comes with a detachable certificate that kids can color, customize, and proudly display.
  • Track Your Trees: Families can follow the real impact of their purchase at trees.happyhoots.com, where they’ll see how many trees have been planted through the Happy Hoots mission.
  • FREE shipping!
  • Environmental Awareness & Action → Every tree matters. Kids learn why protecting and replanting trees is vital.
  • Leadership & Courage → Even the smallest voices can spark big change - just like Captain Hoots.
  • Teamwork & Diversity → Each forest friend brings unique strengths; together they make a difference.
  • Emotional Intelligence & Self-Regulation → A simple breathwork activity shows kids how to pause, breathe, and manage big feelings.
  • Regenerative Business → The story illustrates that businesses can give back more than they take: “Take only what you need… and always give more back.”

Content Inspiration

Here are a few ways you might showcase the product:

  • Show kids coloring or completing activities in the book.
  • Present the Forest Guardian certificate as a moment of pride.
  • Share a snippet of the plot and how kids can become Forest Guardians = heroes for nature.
  • Encourage parents with: “One book = one real tree planted. Teach your kids the power of giving back.”

Call-to-Action Examples

  • “Get your copy on TikTok Shop today - every purchase plants a real tree!”
  • “Raise little eco-heroes with Happy Hoots!”
  • “Let your kids become Forest Guardians!”
  • “One book = one tree. Together, we can plant 1 million trees!”

Media Kit

THANKS FOR JOINING OUR PARTNER COMMUNITY! ✨

We’re on a mission to plant 1 MILLION TREES with Happy Hoots, and every partner makes a difference. We’d love to get to know you better. This quick form helps us share the right resources and build strong, long-term collaborations together.